Senior Manager, Creative Services

This is your opportunity to inspire the creative direction that defines the Transport for NSW brand.

Manage multi-million-dollar creative programs across a variety of modes such as roads, rail, bus, ferry, light rail, and active transport and vibrancy!

In this role you’ll

Provide strategic leadership and creative direction to our dynamic and passionate Creative Services team at Transport for NSW.

Lead bold ideas from concept to impact by overseeing the execution of creative strategies and direction for digital, social media, campaign, and production initiatives.

Ensure high-quality, on-brand outputs across all media channels, delivered on time and within budget.

Influence and advise key stakeholders across the Communications branch and wider enterprise on creative direction and win endorsement for creative concepts and strategy.

Drive innovation in creative solutions maintaining brand consistency, diverse audience engagement and accessibility standards.

Evaluate the impact of creative campaigns and initiatives to drive continuous improvement.

Drive a capability uplift across people, processes, workflows and ways of working to strengthen collaboration and enhance how teams engage with Creative Services, ensuring seamless delivery, innovative outcomes and speed to market.

This is a permanent Transport Senior Service Manager (TSSM) role with an attractive total remuneration package on offer. Please see the role description and Information Pack for more information.

About You

You’re an inspirational creative leader with a proven track record of driving transformation and leading diverse teams through change. Experienced in capability uplift across people, processes, and ways of working, you know how to strengthen engagement with Creative Services and embed best practice to deliver exceptional outcomes. Skilled at empowering talent and fostering a collaborative, innovative culture, you consistently deliver creative solutions aligned with organisational objectives.

Your expertise spans creative strategy, customer-centric communications, and stakeholder engagement at all levels, enabling you to influence outcomes and shape brand direction. With strong project management skills and relevant qualifications, you balance strategic vision with operational excellence, ensuring creative output is both visually compelling and strategically impactful.

Experience in government is highly regarded. This is your opportunity to define Transport for NSW’s creative direction and shape how millions experience our services.

Who we are

Transport for NSW provides a safe, integrated, and efficient transport system. We connect people, communities and industry every day.

Join us

Our workforce is as diverse as the community we serve. If you’d like further information on our inclusion and diversity initiatives, visit Transport careers.

We offer a wide range of employee benefits, like our award-winning flexible and hybrid work options.

This role is hybrid-friendly, meaning you can mix in-person days at your team’s home base location with remote days.

What are you waiting for…? Connect with us. Apply now!

Applications close: 11:59 pm Monday 1st December 2025.

For more information about this role, please contact .

Aboriginal people and people living with disability are supported throughout the recruitment process and at work, and we encourage you to apply. Visit Supporting Aboriginal people or Supporting people with disability for more info or speak to your talent team member to arrange any adjustments to how you interact with us.

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