Key Responsibilities:
Develop and execute SEO strategies for website optimization and digital campaigns.
Conduct keyword research to identify growth opportunities.
Optimize website content, meta tags, headings, images, and URLs for search engines.
Monitor and analyze website performance using Google Analytics, Google Search Console, and SEO tools (e.g., SEMrush, Ahrefs, Moz).
Perform technical SEO audits and implement fixes (site speed, schema, mobile-friendliness, crawl errors).
Build high-quality backlinks and manage off-page SEO campaigns.
Stay updated on SEO trends, algorithm updates, and best practices.
Collaborate with content, marketing, and web development teams to improve SEO performance.
Requirements:
Proven experience as an SEO Specialist / SEO Expert.
Strong knowledge of on-page, off-page, and technical SEO.
Experience with SEO analytics tools (Google Analytics, Search Console, Ahrefs, SEMrush, Moz).
Understanding of HTML, CSS, and website architecture.
Excellent analytical, problem-solving, and communication skills.
Ability to work independently and manage multiple SEO projects.
What We Offer:
Competitive salary and performance incentives.
Exposure to diverse digital marketing projects.
Learning and growth opportunities in SEO and digital marketing.