Marketing Director

Job Description

Join the industry leader! BOLAND provides clients with sustainable and energy efficient solutions for commercial, institutional and industrial buildings in the Washington, DC / Baltimore metropolitan area. We allow building occupants and owners to do what they do best -- focus on business, not buildings.

Did you know we have been named "Best Place to Work" by 'Washington Business Journal' 18 times?

Marketing Director: Strategically lead Boland's marketing efforts, including market research, brand strategy, commercialization, and industry involvement.

Are you looking for an opportunity to lead a bright team of marketing professionals and drive strategy with an energetic and motivated team? If so, apply to join an excellent company with supportive team members!

Job Type: Full-Time

Office Location: Gaithersburg, MD

FLSA Status: Exempt

Essential Duties:

Consult with company leaders to develop and execute an effective strategic marketing plan

Lead market research to identify key focus areas and develop a strategy

Develop and execute Boland's brand strategy

Develop and execute commercialization strategy

Collaborate with Sales Leaders and Salespeople to effectively drive revenue growth

Develop and execute a strategy to convey Boland's message via trade shows and industry events

Effectively collect client experience data and effectively utilize data in a strategic plan

Develop a media relations/PR strategy

Digital/social media strategy development and execution

Represent Boland effectively within the industry and marketplace

Structure the department effectively and manage personnel to execute goals

Maintain active relationships with industry groups, associations, etc.

Other duties as assigned

Education and Experience Requirements:

Master's degree in Business, Marketing, or related is required.

Minimum of 5 years of proven track record leading marketing efforts.

Up-to-date knowledge and abilities to effectively utilize current tools.

Experience developing budgets and planning fiscal strategy.

Experience in collecting and analyzing statistical data to achieve business results

Physical Requirements:

Sitting for extended periods of time

Ability to work in standard office environment

Supervisory Responsibilities:

Supervise the Marketing Team

Coaching, mentorship, and performance management of all direct reports

Networking, developing leads, and recruitment

Training and compliance with all employment laws and regulations

We offer:

Excellent pay and benefits

Great and supportive work environment

Professional training and growth

Generous educational assistance program

Recognition and outstanding co-workers!

If you are interested in joining the Boland team, please apply through the company website:

We want to hear from you!

Boland is an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, age, disability, or veteran status. We comply with applicable federal laws, including Section 503 of the Rehabilitation Act and VEVRAA.

Full-time