Sales and Marketing Executive Roasted Coffee Division

Benefits:

Flexible schedule

Employee discounts

Opportunity for advancement

About Us:

Black Lion Cafe is a fast-growing, Ethiopian-inspired specialty coffee brand with multiple locations in Maryland and a newly launched roasting facility. We take pride in our premium roasted coffee and are expanding wholesale distribution locally and nationally.

Position Summary:

We are seeking an experienced and results-driven Sales & Marketing Executive to lead the growth of our roasted coffee division. The ideal candidate will have a proven track record in B2B sales as well as strong skills in online and social media marketing, particularly in the food and beverage or hospitality sectors.

Key Responsibilities:

Develop and execute a B2B sales strategy targeting cafés, restaurants, grocery stores, offices, and retail outlets

Build and maintain long-term relationships with clients and wholesale partners

Create and manage digital marketing campaigns across platforms (Instagram, TikTok, Facebook, Google, etc.)

Oversee online sales and help grow e-commerce traffic and conversions

Manage Black Lion Cafe’s online presence and brand voice through content creation and engagement

Attend industry events, expos, and networking opportunities to promote the brand

Collaborate with internal teams (roasting, retail, branding) for consistent messaging and fulfillment

Provide regular sales reports, market feedback, and performance insights

Qualifications:

Minimum 3 years of experience in sales and marketing (coffee or food/beverage industry strongly preferred)

Proven success in managing social media marketing and online advertising

Experience with tools like Meta Ads Manager, Google Ads, Mailchimp, Canva, Shopify, etc.

Strong communication, presentation, and negotiation skills

Self-motivated, organized, and able to work independently

Familiarity with CRM systems and digital analytics

Reliable transportation and willingness to travel locally as needed

Compensation:

Base salary (commensurate with experience) plus competitive commission and performance-based bonuses.

How to Apply:

Please send your resume and a short cover letter to with the subject line:

Sales Executive Application – Black Lion Cafe