Marketing Web Business Analyst

Job Description

We are offering a long term contract employment opportunity for a Marketing Web Business Analyst in Pearland, Texas. As a Marketing Web Business Analyst, you will be pivotal in managing marketing campaign tracking, reporting, and key performance indicators. This role is crucial in providing actionable insights to optimize marketing strategies and ensure accurate tracking of marketing activities across various channels.

Responsibilities:

• Manage and track marketing campaigns across various channels

• Produce and deliver impactful reports and dashboards

• Provide actionable insights to optimize marketing strategies

• Maintain a strong analytical mindset and deep knowledge of marketing metrics

• Collaborate with marketing teams to ensure accurate tracking of marketing activities

• Use Microsoft Excel and Adobe Analytics for reporting and analysis

• Utilize Metric Reporting and KPI Reporting skills

• Apply proficiency in Mindset Software and NAND gate

• Focus on creating dashboards for better visualization of marketing activities

• Continuously improve marketing activities based on analytical insights.• Possess strong reporting skills, with the ability to generate, analyze, and present data effectively.

• Proficiency in Microsoft Excel is a must for data management and analysis.

• Must have prior experience in a marketing role, with a clear understanding of marketing activities and campaigns.

• Experience with metric reporting, able to track performance and identify trends.

• Knowledge of optimization techniques to improve marketing strategies and campaigns.

• Ability to generate KPI reports to gauge the success of marketing strategies.

• Understanding of marketing strategy development and execution.

• Familiarity with marketing campaign planning and management.

• High proficiency in relevant software and tools, including Adobe Analytics and Mindset Software.

• Capability to create dashboards for data visualization and interpretation.

• Strong analytical skills to interpret complex data and provide actionable insights.

• Knowledge of NAND gate is required.

• Must be able to provide actionable insights based on data analysis.