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Brand Manager

Lancaster, SC
July 19, 2021


We have partnered with a large manufacturing company in the Lancaster, SC area to provide them with a Brand Manager.

Please review the below description and let us know if you are interested.

Responsibilities of the Brand Manager:

Manage brand portfolios to maximize long-term sales and profit; develop and execute portfolio strategy to build long-term brand health.

Responsible for developing global brand position, communication strategies, and marketing (5P) programs for all products (within a brand) to build consumer demand and market share.

Provides the vision, mission, goals, and strategies for the respective brand.

Responsible for management of existing and new products within the brand to including:

Creation of printed packaging material from concept to production.

Developing a 360 marketing plan including digital strategy, social media, print ads, go-to-market materials, e-commerce images, and descriptions.

Executing the marketing and promotional campaigns for assigned products including working with a cross-functional team of sales, digital, e-commerce teams, and events for integrated brand communication plans.

Responsible for developing brand standards and ensuring consistency throughout all brand elements.

Oversees and provides creative direction to both internal and external agencies, with a focus on content marketing for digital, website, social media and PR.

Works with a market research agency to analyze the market and competitive trends, provide recommendations based on key learnings and execute actionable steps.

Ability to stay on top of industry trends, propose innovative ideas.

Participates in the development of the annual brand budget process. Works with Market Director to maintain/track annual budgets and P&L for appropriate segments/ markets.

Presents a status update on overall business to Market Director on a quarterly basis.

Acts as the brand ambassador for the respective brand(s) including the training and education on products. Will coordinate with SMEs to provide customer service training on new products.

Performs other assigned duties as may be required in meeting company objectives.

Communicates effectively with other departments within the organization and function within a team environment.

Requirements of the Brand Manager:

Bachelor degree in Marketing, Communications, or related discipline. MBA a plus

2 - 3 years of marketing/sales and/ or product management experience.

Animal health industry experience or Companion animal/Equine background a plus.

Must possess strong organizational, execution, and leadership skills with the ability to multitask in a fast paced environment.

An entrepreneurial Mindset is mandatory.

E-commerce & Digital experience a plus.

Strong experience using MS Office Suite including, Excel, PowerPoint, etc.

Benefits of the Associate Brand Manager:

Medical Insurance

Dental Insurance

Vision Insurance

Short / Long Term Disability

401 (k) Profit Share Plan