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Outside Sales Representative

Sysco Alberta
Lethbridge, AB, Canada
April 08, 2021


This position is responsible for helping the customer succeed while achieving specific team and individual sales and profit goals set by the company. Individuals in this position will provide an exceptional level of business to business (B2B) sales consultation, account management, customer service, and innovative solutions that differentiate Sysco in the marketplace. This role is responsible for the account management and growth of independent sales with a territory size between $4 – $6 million dollars in annual sales.

Role Responsibilities:

Articulate and demonstrate the Sysco value proposition to engage and onboard new customers to Sysco products, services, and promotions using consultative selling methods

Responsible for Strategic Account Planning, developing new business, growing account portfolio, and retaining customer accounts to achieve profitable sales growth within assigned territory

Evaluate customer business needs and analyze market trends to develop customer centric product and service solutions

Possess strong negotiation skills and ability to manage and maintain profitable margins

Be informed of market conditions, product innovations, and competitors' products and sales; share information with customers as part of value-added services provided

Leverage Sales technology and business resources to provide end to end sales consultative services

Demonstrate commitment to continuous learning to optimize performance and career growth

All account management and customer service responsibilities

Credit and Accounts Receivables management

Increase customer share of wallet and improve sales mix

Mandatory use of CRM tool (Sysco 360) as customer relationship management and pipeline management, as well as a communication and measurement tool

Utilizes eCommerce for between 70%-100% of all customer order management

Utilizes PMT & Deal Manager to support territory and market share growth

Oversight to pricing management and strategy for the territory

Is willing to work safely with minimal environmental impact and understands the importance of reporting all hazards, incidents, and environmental spills immediately to their Supervisor

Maybe required to work non-traditional hours, while also providing a level of individual autonomy to support and successfully meet customer needs

Track activities and results, collaborate on opportunities, and champion the team selling process through use of Salesforce (Sysco’s CRM tool)

Take a proactive approach to owning learning / development and actively participate in large group, district and specialized training and programs to sharpen consultative selling skills and product knowledge

Perform other duties as assigned.

Qualifications/Skills/Job Requirements:

Minimum of 2 years’ experience in sales

Completion of post-secondary education or equivalent experience; CPSA designation is preferred

Proven ability to cultivate relationships and grow sales

Strong financial acumen and ability to properly plan and execute business plans

Demonstrated skills in the area of consultative selling, networking and negotiations

Business and restaurant operations acumen to manage sophisticated customers

Strong interpersonal skills and ability to work with and influence a variety of key stakeholders

Ability to express information in terms of profit and loss, food cost and expense ratio

Strong communication skills; ability to effectively communicate with internal and external teams

Excellent organizational and project management skills, including the ability to execute multiple initiatives at the same time

Ability to learn the use of proprietary CRM tools for planning and forecasting sales growth

Ability to understand and manage compliance to contracts

Solid analytical problem-solving skills, including familiarity with analyzing reports and deriving insights from data

Proactive, self-directed, with the ability to structure a weekly schedule to be successful

Proficient in Microsoft Applications Suite (Word, Excel, PowerPoint, Outlook)

Valid driver’s license in good standing with access to a vehicle is required

Demonstrate a high level of business acumen and interpersonal savvy

Seniority Level



Food & Beverages

Employment Type