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EVP Revenue Management

Smartfrog & Canary
New York, NY
April 09, 2021


A little bit about us:

Smartfrog & Canary is one of the fastest-growing Consumer IoT category leaders. Our mission is to enhance consumer’s lives by making modern technologies useful, easy, affordable, and safe – IoT for everyone. The group’s full-stack platform and value chain, end-to-end controlled, is designed to enable data-driven businesses, offering SaaS-solutions across product areas. Starting with Smart Home Security, the business is scaling gradually to new verticals.

We empower people to live fearless lives, providing actionable, video-based intelligence about the home and activity within it. The Company seamlessly integrates state-of-the-art products with sophisticated software to deliver an unparalleled experience that unites true security, effortless intelligence, and beautiful design. By harnessing powerful computer vision and machine learning algorithms to interpret an extensive array of sensor data, Canary identifies meaningful information about what happens in an environment — creating a richer and more immediate connection to the people and places that matter most. We distribute our products across North America and Europe and have users in over 180 countries.

About this role:

We are looking for an EVP Revenue Management, who will be responsible for the performance, strategy, and alignment of all departments within the organization that have any relation to revenue generation. Identifying and delivering new revenue opportunities in our markets; maximizing revenue from the client base; creating a sustainable strategy for future growth and delivering accurate revenue projections. A successful candidate will possess a strong background in membership products, with experience in optimizing overall subscription metrics and increasing customer lifetime value (growth, activation, usage, conversion rates, retention, win-back, etc). The person most suited for this role will be meticulously organized and endlessly resourceful, with outstanding communication skills and a can-do attitude that embraces working in a tightly-knit, high-performing team. If this sounds like you, read on.

What you'll be up to:


Work closely with the executive leadership team to develop and execute growth strategies for our subscription business, pioneering new markets from discovery and planning to development and implementation

Focus on key Saas revenue goals 1. Customer acquisition, 2. Customer Retention, 3. Customer monetization

Build a robust and accurate revenue pipeline and forecasting short, medium, and long term strategy that encompasses marketing; sales; product/service, and customer success teams

Continuously improving our subscription and eCommerce experiences by identifying opportunities to boost retention, upsell/cross-sell metrics, and overall recurring revenue

Establishing pricing – and promotion strategies that convert

Retention & Customer Loyalty

Establish Monitor customer feedback loops to ensure customer satisfaction and optimize customer support escalations and other customer anomalies

Establish programs such as Customer Success Management and referral programs

Detect lapsing customers early on, investigate & measure trends on reasons why customers churn, and implement win-back strategies

Scaling & Organization

Reporting on sales funnel metrics and tracking of subscription renewals

Identify the best revenue channels that provide the most effective revenue stream

Creating scalable sales processes that scale

Deep understanding of customer segmentation

Closely collaborating with cross-functional team members and stakeholders including Marketing, Design, Legal, and Customer Support to take opportunities from ideation to implementation

What you'll need to have:

Experience of revenue ownership with a successful track record of success and demonstrable business expansion and growth

A flawless understanding of SaaS-based cross-channel direct marketing, native advertising, programmatic, and the latest trends in digital advertising

Thorough understanding of a wide range of technology.

Strong ability with data analytics. (SQL, Recurly & other subscription platforms, Zendesk, Tableau)

Strong leadership experience with the ability to lead change and take others with you.

A high degree of business acumen, passion, and flexibility

What can we give you?

Comprehensive health insurance

Flexible work hours

Unlimited vacation

Reimbursement for commuter costs

A beautiful downtown office space with a large outdoor space and views of Lower Manhattan