The candidate will be responsible for the following roles and responsibilities:
Responsibility for hands-on interaction within social media sites such as Facebook, Twitter, etc.
Responsibility for hands-on interaction with off-site social properties other people blogs, other company Facebook fan pages, forums etc.
Ability to write great engaging web copy in a real-time environment that can stimulate user interaction, discussion, and engagement
Able to write whitepapers, newsletters, e-mailers, eBooks, tech blogs, technology researched articles, content for SlideShare
Use etiquette and the ability to sell without selling online by delivering great service, great content & information but linking through to commercial transactions where relevant and appropriate
Maintain close links with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered
Respond and react to changes within social networks changes in functionality, methods of engagement, etc.
Monitor and present relevant data, trends, successes, exceptions, etc.
Use great web etiquette to ensure the right message is delivered through the right channels without offending or annoying anyone
Able to write Ad copy for Google Adwords, LinkedIn Ads, and Google text ads, etc.
Deliver real-time content within relevant social spaces that dynamically engages the audience
Creative input on content, ideas on social media viral marketing
Work closely with the offline marketing and online marketing team as well as the IT/web team to ensure coherent delivery of activities aligned to strategic objectives.
Understanding of bigger picture online objectives and ensure all activity supports wider online objectives e.g. best practice backlink building, SEO best practice, keyword utilization, etc.
Expert in ideating, planning, and creating technical content to market the company's products and services. Additional responsibilities would include social media and email marketing.
The candidate should be open to work in the night shifts
Qualification: Bachelors of Journalism
Experience of 1 year and above in the software industry.