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Contract -Senior Digital Web/Operations Analyst

Houston, TX
February 27, 2021

Posted By Premium Recruiter



Seeking an experienced Senior Digital Web/Operations Analyst for This position is remote and full-time located at our office located in Houston, Texas. The Digital Web/Operations Analyst is responsible for analyzing web and app data and contributing to’s overall strategy involving acquisition and retention. They will be using web tools such as Adobe Analytics, Test & Target, Foresee, SDL Tridion, and Google 360 to support all facets of the decision-making platform. They will demonstrate the ability to work independently, drawing conclusions from complex data sets and communicating test results clearly to executives, managers and associates.


Deliver insights, manage and support site optimization efforts using Adobe Analytics, Test & Target, Adobe Audience Manager, and Adobe Launch; proactively analyze for areas of opportunities and actionable recommendations

Work with internal stakeholders to establish KPIs and related metrics for new products, site enhancements and site redesigns

Provide strategic recommendations and support to marketing, IT, and UX initiatives that involve testing; provide business case support for web projects

Collaborate with content strategists to optimize efficacy of messaging, branding and digital communications to users

Interface and collaborate with business and marketing managers to provide support for web strategies and initiatives

Perform quantitative analysis of marketing, acquisition and retention performance

Design, Implement and Test analytics via Adobe Analytics on web, mobile app, and “offline” or disjointed analytics data.

Train and consult junior folks and keep up with the latest Adobe Analytics, Target, Launch, and AAM releases and features

Administer Adobe Analytics and Test & Target and troubleshoot with internal users

Education and Experience

Ideally 3-5+ years of experience in consulting, project management, web analytics, metrics, and website optimization based on analytics, however candidates with a strong and provable analytics passion of any experience level will be considered.

Experience in developing and maintaining business reports, performing ad hoc analysis, and delivering business recommendations; Experience working with and reporting web traffic, financial/business reporting and analysis

Bachelor’s degree – emphasis on business analysis, project management, marketing, communications, or information systems

Master’s Degree heavily preferred in business administration, analytics, or marketing

Adobe Analytics experience preferred


3+ years Adobe Analytics Experience ideally with certifications as a Business Practitioner from Adobe.

Strong experience creating adobe mobile app based processing rules and classifications

Proven ability to administer Adobe, create report suites and design SDR’s

Expertise in creating complex dashboards with sales funnels, flow paths, etc.

Expertise in product string tracking and in general complex Adobe concepts.

Proven ability to code and implement in Adobe Launch (proven ability to write Javascript and basic HTML)

Ability to work independently to meet multiple project deadlines; handle multiple tasks – switching priorities and focus as needed

Ability to learn new software and concepts quickly; ability to learn and adapt to evolving conditions and fluid requirements

Passion for detail with a track record demonstrating initiative, drive and quality output

Excellent oral, organizational and written communication skills; troubleshooting and critical thinking skills

Strong and demonstrated problem-solving skills, with the ability to take ownership of problems and see them through to resolution

Highly organized, creative and attentive to detail; able to manage, prioritize and bring to completion multiple projects

Excellent interpersonal skills, flexibility to accommodate different situations and temperaments

Persistence, resourcefulness, drive, and ability to work proactively and independently

Knowledge of or experience with at least one: CMS, Adobe Analytics, Google Analytics, and Adobe Test and Target

Experience with Audience Manager and/or GA360 a huge plus!