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APP MARKETING MANAGER

Company:
Ctrl Jobs
Location:
Hyderabad, Telangana, India
Salary:
not mentioned
Posted:
January 12, 2021

Description:

Plan and execute App Distribution and Promotion strategies that drive traffic to App Store leading to App Installs

Understanding acquisition models and selecting proven and new channels to meet objectives

Translate the user acquisition targets and budgets into cutting edge mobile marketing

Running campaigns on Facebook / Google Display Network, Apple Search Ads and similar large scale mobile ad networks

Demonstrate ability to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (planning, executing, reporting, monitoring, and optimization. Create a playbook of best practices to be used globally to manage mobile app marketing, with a strong ROI-focused approach)

Collaborate closely with technical, digital, sales and business teams as well as external vendors to identify needs and help define necessary improvements and new areas for innovation

Dive into the data to detect patterns and uncover insights to further apprise our app marketing efforts. Report on campaigns and overall app performance.

Perform regular status updates and compile weekly acquisition and ROI reports to communicate results across the marketing team, to senior management and occasionally the board of directors.

Lead test-and-learn efforts - gather and analyze data in a rigorous statistical manner, and uncover insights to optimize app marketing efforts and inform future testing.

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