Plan and execute App Distribution and Promotion strategies that drive traffic to App Store leading to App Installs
Understanding acquisition models and selecting proven and new channels to meet objectives
Translate the user acquisition targets and budgets into cutting edge mobile marketing
Running campaigns on Facebook / Google Display Network, Apple Search Ads and similar large scale mobile ad networks
Demonstrate ability to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (planning, executing, reporting, monitoring, and optimization. Create a playbook of best practices to be used globally to manage mobile app marketing, with a strong ROI-focused approach)
Collaborate closely with technical, digital, sales and business teams as well as external vendors to identify needs and help define necessary improvements and new areas for innovation
Dive into the data to detect patterns and uncover insights to further apprise our app marketing efforts. Report on campaigns and overall app performance.
Perform regular status updates and compile weekly acquisition and ROI reports to communicate results across the marketing team, to senior management and occasionally the board of directors.
Lead test-and-learn efforts - gather and analyze data in a rigorous statistical manner, and uncover insights to optimize app marketing efforts and inform future testing.