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Freelance Writer

Company:
Certified Writers
Location:
Charlotte, NC
Posted:
February 18, 2021

Description:

Urgently need Quality Content Writers

This role requires a brand publisher mindset : to create or procure the content our customers and prospects find valuable, to make that content available where that audience can find and consume it, in a form suitable to the audience and environment, and to optimize the path from that content down the funnel to or toward conversion to a lead.

This role requires a high level of creativity, attention to detail, and analytical, communication, project and people management skills.

Responsibilities

Write and produce various types of content from eBooks to blogs to case studies to social media posts to research analyses to infographics across all media types consistent with the marketing strategy

Create and manage content marketing initiatives to drive traffic, engagement, and leads that contribute to sales and customer retention.

Collaborate with designers, product marketers and sales professionals to produce relevant content that meets the needs of both - key stakeholders and our audience.

Track all content marketing programs on a regular and ongoing basis

Support third-party content sponsorship initiatives in collaboration with demand generation partnership team

Develop editorial governance so content is consistent with our brand voice, style and tone

Develop and manage the editorial calendar and workflows

Provide periodic reports and presentations on program approaches and results.

Requirements :

Accomplished writer and content producer

Editorial mindset that seeks to understand what audiences consume and how to create it

Excellent communicator and creative thinker, with an ability to use data to inform all decisions

Must understand the basic best practices of prominent digital and social media channels

Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement and leads

Demonstrated SEO understanding and the ability to categorize and structure content

Bonus skills : Prior experience in writing for Travel or Travel Technology doma

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