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Marketing Manager

Company:
Paragon
Location:
Mosta, Malta
Salary:
35-42k
Posted:
January 11, 2021

Description:

One of our clients is seeking to recruit a Marketing Manager on a full-time basis.

Responsibilities:

Managing a diverse portfolio of brands which target different international and local audiences on various channels

Developing business cases for marketing programs at proposal stage and make recommendations on marketing tactics

Deploying successful marketing campaigns from ideation to execution

Building marketing programs to support specific marketing objectives across different channels and segments in support of overall strategic marketing plan

Leading the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes

Evaluating the impact of marketing programs to achieve stated objectives

Building strategic relationships and partner with key industry players, agencies and suppliers

Preparing an annual marketing budget and monitor on a regular basis

Overseeing and approving marketing collateral in various forms across the various brands

Developing organic and paid content, events, publicity initiatives, social media calendar per brand, lead generation campaigns, performance analysis

Producing valuable and engaging content for our website and blog that attracts and converts our target groups

Analysing consumer behaviour and adjusting advertising campaigns accordingly

Measuring and reporting on the performance of marketing campaigns, through which insight is assessed against goals

Keeping up-to-date with the latest emerging trends and best practices in international hotel marketing

Requirements:

A Bachelor’s degree with a specialization in marketing, communications or related field

3+ years experience as Marketing Manager, preferably in the Hospitality industry

Experience in mentoring and managing a marketing team

Proven experience in developing and executing complex hotel marketing programs

Strong understanding and experience in offline and online marketing

Goal oriented, flexible, and creative – often while juggling several projects at once;

Have a strong sense of aesthetics and a love for great copy, witty communication and PR stunts

Expert knowledge of current marketing trends and social media platforms;

Ability to understand and analyse trends;

Strong project management and communication skills;

Fluent in written & spoken English.

Skills:

Organized with an analytical mind and strong technical skills

Meticulous with a keen eye to detail

Multitask effectively and able to problem-solve with a can-do attitude

Proactive and able to work on own initiative and as part of a team

Apply