Research and write original content for customers' website, blogs, articles, publications, infographics, online communication, and content assets including case studies, emails, newsletters, social and more.
Coming up with ideas and creating useful content which derives traffic
Editorial requirements include basic knowledge of content categorization and structure, content development, distribution and measurement.
Create the content our target audience is looking for
Must understand the basic best practices of the main social media channels, which content and approaches work on each and why
Repurpose and optimize existing content for digital channels.
Some experience in writing/editing/publishing corporate content specific for the web,
Highly creative writing skills with an ability to write original and interesting content
Experience researching and reporting on relevant industry trends and best practices to identify opportunities for new or improved SEO content.
Demonstrated experience writing blog posts
Ability to develop new topics, research, and find a unique spin on existing topics
Background in search engine optimization is preferred but not necessary
Understanding of best practices for promotion/sharing content through social media channels. Social experience for a B2B services company preferred.
Experience using MS Office