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SEO & Digital Marketing Executive

Company:
RED18TECH
Location:
Bangalore, Karnataka, India
Salary:
2.4 to 3.00 L yearly
Posted:
November 08, 2019

Description:

• Develop, implement, and manage marketing campaigns that promote the products and services of a company.

• Drive website traffic and acquire leads thereby optimizing existing content and uncover new opportunities;

• Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools;

• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc.

• Contribute to the company’s blog for on-page and off-page optimization.

• Conduct keyword research according to the latest keyword research strategies.

• Be actively involved in SEO efforts (keyword, image optimization etc.) SEM, SMM, SMO, PPC, Adwords and also provide recommendations in coordination with elements and structure of websites and web pages..

• Provide creative ideas for content development and marketing.

• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)

• Provide training on Digital Marketing & SEO as and when required.

• Implement link building campaigns in coordination with business SEO goals

• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments

• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to the goals

• Work closely with other team members to meet the overall goals and objectives of the organization.

• Any other duties may be assigned as the management feels necessary at any given point of time.

Experience Requirements:

• 2 to 5 + years of experience as Digital Marketing Executive or similar role;

• Excellent understanding of digital marketing concepts and best practices;

• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM;

• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

• Proficient With MS Office

• Good Understanding in IT Technologies is an added advantage

• Skills and experience in creative content writing

• Excellent troubleshooting and communication skills ( both verbal and written

• Bachelors or Masters in Computer science, Engineering or a related field.

Job type: Full-time