Handles the complete product line responsibility (product, promotion, pricing, and channel) for a defined portfolio of products.
Develops and implements product line growth strategies (new/existing customers, new/existing market penetration, new/existing geography, new/existing channel).
Monitors and drives marketing communication needs for product line in support of growth strategies (promotions, catalogs, social media, web presence, etc).
Investigates market needs for innovative products and work with Engineering to appropriately prioritize product development efforts for the product line.
Conducts market research through trade associations, internet investigation and Corporate services.
Supports field sales and distributors as required to drive sales of the product line and maintain Division’s premier customer service position.
Develops and performs product line training for field sales, channel, and customers.
Maintains high level of applications knowledge by continually improving knowledge and know-how related to a defined portfolio of products.
A Bachelor's Degree in an Engineering or related technical discipline.
5+ years of experience in Product Management, Sales, Account Management and Business Development.
Mobile Vehicle industry preferred (Truck, Automotive, RV, Agriculture, Mining, Specialty Vehicle).
Direct Sales experience into large OEM's preferred.
Executive and mature business appearance with ability to develop trust with the customers and the groups.
Patient team builder with global acumen to build and manage high level customer contacts.
Strong leadership qualities with motivational skills.