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Digital and Social Engagement Manager - L-31-18

Company:
Rowman & Littlefield
Location:
Lanham, Maryland, United States
Posted:
December 07, 2018

Description:

Do you love books and connecting with readers? Rowman & Littlefield is looking for a digital and social engagement manager create impactful targeted digital, social, email, and publicity campaigns for key books, brand awareness, audience growth, and community engagement. This role collaborates with management to craft an innovated content strategy and brand story to support forecasted objectives for our marketing and sales team and builds on traditional publicity efforts to generate engagement across channels. This position reports to the company’s Lanham, Maryland headquarters (near Washington, D.C.).

Responsibilities

• Staying on top of current trends, social ad platform changes and social advertising strategies to ensure our efforts are leading-edge.

• Serves as the lead coordinator for internal stakeholders, ensuring program effectiveness, offering training and guidance on personas, automation, and ROI measurement across digital and social platforms.

• Creates, maintains and optimizes digital advertising campaigns and SEM on Facebook, Twitter, LinkedIn, Instagram, Amazon, and Google Ads.

• Tracks and reports channel, inbound, and outbound analytics for paid and organic campaigns and prepares reports for internal stakeholders.

• Conducts market research, competitive audits, and audience segmentation for digital and email marketing campaigns and community management for clients.

• Assists with publicity project management, external communications, and provides consultations for social marketing plans and business development as needed

• Detail-oriented with strong project management, organization and time management skills

• Strong phone and presentation skills, with experience in account management preferred

• Ability to work in a fast-paced and dynamic environment

• Strong understanding of social networking and digital marketing i.e., blogs, social networks, blogging, podcasts/video, coding, and UX

Requirements

• Bachelor’s degree, preferably within the subjects of marketing and/or communications

• 3-5 years of progressive, related experience, including experience with organic social storytelling, paid digital ad buying, and analytics reporting.

• Outstanding written and verbal communications skills

About our company:

An independent publisher with an outstanding reputation, Rowman & Littlefield publishes innovative, high-quality college texts, provocative and timely titles for general readers, and professional and scholarly books throughout the humanities and social sciences. Lexington Books publishes specialized scholarly monographs throughout the social sciences and humanities; the University Press Co-publishing Division co-publishes scholarly monographs for several university presses; and Hamilton Books is a custom publishing imprint that publishes scholarly works, textbooks, and general interest titles. Headquartered in Maryland, R&L also has offices in New York City, Boulder, Colorado, and London.

If you are interested in applying for this position, please send a resume and cover letter (including the ad number L-31-18, salary requirement, and where you learned of the opening) to the HR Manager via our job posting.

Rowman & Littlefield

c/o Human Resources

Rowman & Littlefield

Lanham, MD

E.O.E – D/M/V/F

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability or veteran status. Please refer to www.rowman.com/Page/HR for Rowman & Littlefield’s Equal Employment Opportunity–Affirmative Action Policy Statement, as well as additional information relating to equal opportunity employment.

If you are a candidate with a disability in need of an accommodation in the application process, please contact Rowman & Littlefield’s human resources department at .