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Marketing Manager - retail auto dealership

Automotive Careers for retail car dealership
Youngstown, Ohio, United States
December 17, 2018

Posted By Premium Recruiter


We are Automotive Careers. We help great auto dealers find great people. Currently, we're working to assist an established auto dealership in the Youngstown OH market to find an experienced Marketing Manager. Following is an overview:

Position: Marketing Manager

Company: established retail auto dealership

Location: Youngstown OH

Position summary:

The Marketing Manager produces and implements effective marketing programs to earn qualified Clients and customers for the Dealership. The Marketing Manager will analyze information on the dealership’s customers as well as the retail automobile market in the surrounding geographical area, in order to develop effective customer marketing programs.

The MAJOR TASKS are listed below, but the incumbent may be assigned to other duties.

Establishes marketing objectives, to obtain a market share and ensure product and service profitability.

Plans and supervises the dealership’s advertising and promotional activities, making use of the written press, the electronic media and mailing services.

Prepares and implements monthly and annual marketing budgets. Produces marketing and other reports and submits them to dealership management.

Devises and implements short and long-term marketing plans and programs, in order to achieve growth in profits and in dealership products and services.

Contacts advertising agencies concerning current advertising campaigns.

Works with writers and artists and supervises copywriting and the design and production of promotional materials.

Designs and composes, together with the managers, all printed advertising, radio and television commercials, billboards, mailings and internal or external notices.

Works with the dealer and the general sales manager to develop future advertising campaigns. Informs dealership employees of any marketing initiatives.

Works with suppliers and manufacturers on marketing matters and participates in relevant marketing or sales promotion meetings put on by the manufacturers and dealer associations or organizations.

Achieves an adequate profit/loss ratio and obtains a satisfactory market share.

Interacts with the customers, in order to become familiar with their needs and concerns. Evaluates market reactions to advertising programs, inserts in the media and marketing policies.

Researches and uses industry sources and information about consumers.

Designs surveys and other marketing tools, following up on marketing results, to ensure that marketing objectives are met, within permitted budget constraints. Takes any necessary corrective action.