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Solution Strategy Manager (117687)

Company:
Placement Services USA, Inc.
Location:
Lake Forest, California, United States
Salary:
Not provided
Posted:
December 04, 2018

Posted By Premium Recruiter

Description:

Analyze, plan, create, develop, and implement effective strategy and marketing plans to ensure the success of company’s next-generation in-flight entertainment (IFE) and communication systems, which are used by airframe OEMs and the world’s airlines. Define, develop, and communicate market data (potential, strategies, requirements, and other information) for all phases of a product lifecycle (e.g., launch, growth, sustaining, and phase out). Identify required IFE solutions by working closely with airlines and senior executives. Define product (or system) potential by target market, region, and sales projections. Research and collect industry trends, new marketing requirements, customer feedback and market problems, and competitor information that impacts design and global product plans. Lead effort to drive new product innovation through Product Steering Committee (PSC). Define and develop the marketing strategy, pricing, and plan for new product offerings. Create Marketing Requirements Documents for new product offerings. Work with Product Line Manager (PLM) to position current and future products within overall PAC portfolio. Assist PLM in developing business plans for products and on-going revenue forecasts. Develop and maintain go-to-market plans. Define collateral for product promotional material (Brochures, Press Releases, OEM Catalogs), product and product line presentations, data sheets and standard proposal descriptions. Communicate design message and layout to multimedia department. Create strategy for customer demonstrations and product exhibits at trade shows, so as to ensure product vision, functionality, value strategy, and competitive advantage are represented. Provide feedback to sales, PLM, and PSC as to on-going competitive positioning and product success (win/loss analysis). Perform as product expert for customers, sales staff, proposals, etc. Provide product training for regional sales and marketing managers (e.g., training conferences, Product Chats, etc.). Create info flashes (internal marketing memos) and white papers as required. Populate and maintain intranet data and format. Prepare and present product marketing information for product line management meetings. Attend customer meetings to gather feedback, obtain product strategy ideas, and supplement sales campaigns to reinforce product features and values. Communicate product marketing strategy to executives, product managers, and engineering. Work closely with PMSM II’s to gain depth and breadth of domain knowledge and experience.

REQUIREMENTS: A Bachelor’s degree in Marketing, Public Relations, or a related discipline followed by five (5) years of progressive experience in the specialty field.

Please copy and paste your resume in the email body do not send attachments, we cannot open them and email them at candidates at placementservicesusa.com with reference #117687 in the subject line.

Thank you.