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Digital Marketing Specialist (Female)

Company:
Dempsey Resource Management Inc.
Location:
Pioneer St, Metro Manila, Philippines
Posted:
December 03, 2018

Description:

Job Duties:

Manage social media marketing campaigns and day-to-day activities including Develop relevant content topics to reach the company's target clients. Create, curate, and manage all published content (images, video and written)

Performing research on current benchmark trends and audience preferences

Designing and implementing social media strategy to align with business goals

Setting specific objectives and reporting on ROI

To be up-to-date with the latest digital technologies and social media trends.

Excellent communication skills and be able to express the company’s views creatively.

Handle social media presence ensuring high levels of web traffic and customer engagement.

Responsibilities

Perform research on current benchmark trends and audience preferences

Design and implement a social media strategy to align with business goals

Set specific objectives and report on ROI

Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

Monitor SEO and web traffic metrics

Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency

Communicate with followers, respond to queries in a timely manner and monitor customer reviews

Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)

Suggest and implement new features to develop brand awareness, like promotions and competitions

Stay up-to-date with current technologies and trends in social media, design tools and applications

Requirements

Proven work experience as a Social media manager

Hands on experience in content management

Excellent copywriting skills

Ability to deliver creative content (text, image and video)

Solid knowledge of SEO, keyword research and Google Analytics

Knowledge of online marketing channels

Familiarity with web design

Excellent communication skills

Analytical and multitasking skills

BSc degree in Marketing or relevant field