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Product Marketing Manager

Company:
Pandarow
Location:
Beijing, China
Posted:
December 06, 2018

Description:

Job description

Lead and manage Pandarow product marketing team.

Expand marketing solutions and channels to promote Pandarow branding and revenue.

Providing content for global marketing initiatives such as demand generation campaigns

Implement market research to understand competitive profiling and positioning, differentiators and how that manifests itself in messaging and positioning.

Deeply understand how to scope and execute marketing strategies needed to reach different customer segments.

Advocate for our existing and prospective users, be informed about our competitive landscape and become the go-to expert for our product area to help shape the product roadmap and strategy.

Requirements

3 years of experience in managing product marketing team, collaborating with multimedia and promoting internet product experience.

Experience with two or more of the following areas: Facebook Ads, Google AdWords, App Store Optimization, SEO, YouTube/Instagram marketing, email and push notification CRM.

Have a strong understanding of customer and market dynamics and requirements.

Be able to clearly articulate the company’s brand, story and business value to both internal and external audiences.

Excellent writing, visual and presentation/communications skills.

Proven success in marketing roles requiring extensive interaction working cross-functionally in a fast-paced, highly dynamic environment.