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Digital Adobe Analytics Marketing Expert

Company:
Bey
Location:
Las Vegas, Nevada, United States
Salary:
DOE
Posted:
December 14, 2018

Description:

This is a direct-client opening for a Digital Adobe Analytics Marketing Expert located in Las Vegas, NV. This is a Contract / Contract-To-Hire position.

Experience with Adobe Campaign:

1. Does He / She has Adobe Campaign experience ?

2. What role He / She played ?

3. Was He / She hands on ?

4. Did He / She configure campaigns ?

5. Did He / She build data flows ?

6. Did He / She work on ingesting data for the campaigns ?

Our client is currently seeking an experienced and dynamic individual to join our Digital Ventures team. The Digital Adobe Analytics Implementation Lead works as a liaison between agency teams and will develop, manage, review and publish to tag management solutions. This position will be the technical leader to analyze, optimize, troubleshoot, administer and communicate between varying tagging solutions, 3rd party tags/pixels and corporate initiatives. The Digital Adobe Analytics Implementation Lead will work closely with the Analytics, Web, and Mobile support teams to define and execute the campaign strategy, including configuring scripts and tags on multiple properties while ensuring site performance is not compromised.

Responsibilities:

Architect, configure, administer, and operate Adobe Dynamic Tag Manager (DTM)

Integrate Adobe Analytics with other Adobe Marketing Cloud products

Debug, troubleshoot, and fix configuration and integration issues specific to Adobe Solutions

Serve as subject matter expert to the web development team on how to troubleshoot and resolve issues related to Adobe Implementations

Assess and audit the current state of Adobe Analytics implementation and assist in crafting remediation plans

Partner with Product development teams to in gathering technical analytics requirements prior to a Sprint

Work with interactive marketing teams (paid media, social media, organic search engine optimization) for tracking in their areas and merging of their data with web analytics, as needed

Execute on tagging schemas and specifications for new sites and new site features

Write tagging specifications for engineers; manager quality assurance and debugging of tagging as implemented by engineers

Partner with project managers for timely implementation of changes in tagging due to site changes

Discover and develop new analytics tools and sources of data

Conduct A/B/C and multivariate testing (Adobe Target, Optimizely)

Perform other job duties as assigned.

Experience/Qualifications:

Bachelor’s degree in a related field; or equivalent education and work experience.

At least 5 years of relevant digital experience.

Proficient with Adobe Analytics and Adobe products, Google Analytics, or any web or digital measurement tools

Previous experience using jQuery, JavaScript, XML and analytics tools such as APIs, RESTful URLs, etc.

Strong working knowledge in utilizing Microsoft Office, specifically Microsoft Excel

Strong experience and working knowledge of HTML, Javascript, CSS, etc.

Strong familiarity with search engine optimization and paid marketing of all types.

Excellent customer service skills.

Have interpersonal skills to deal effectively with all business contacts.

Professional appearance and demeanor.

Work varied shifts, including weekends and holidays.

High school diploma or equivalent

Able to effectively communicate in English, in both written and oral forms.