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for Digital Marketing SFMC Email Specialist

Vdart Inc.
Parsippany-Troy Hills, New Jersey, United States
December 05, 2018


Job Title: Digital Marketing SFMC Email Specialist

Location: Parsippany, NJ

Fulltime Permanent Position


The Digital Marketing SFMC Email Specialist will be responsible for developing and managing the deployment of email programs for. The Digital Marketing SFMC Email Specialist works in the Salesforce Marketing Cloud Email Studio tool to deliver best in class email programs.

The role is responsible for the production of email and potentially SMS and mobile communications to targets defined by marketing team. The goal is to create an efficient service that adds value to the communications it deploys and drive calls to action in the targets of those messages.

Position will build relationships that span direct responsibility for the Salesforce Marketing Cloud Email Studio tool, internal support teams, as well as provide client-facing messaging support services. The Digital Marketing SFMC Email Specialist will also be responsible for identifying and implementing best practices and improving the quality of the communications they create.

Demonstrated experience in a production environment delivering email programs is a firm requirement. Salesforce Marketing Cloud Email Studio tool experience is preferred.


• The ability to gain the respect and trust of clients, to help position team as a strategic resource with key contacts. This includes the ability to understand key wants, and to articulate the team's ability to provide solutions to business needs.

• Responsible for configuring emails in Salesforce Marketing Cloud Email Studio.

• Matching and loading lists for deployments, should be able to QA lists.

• Create email templates.

• Configure automated email campaigns.

• Be able to implement dynamic content and multivariate testing in email campaigns.

• Responsible for email marketing performance, interpreting and effectively presenting findings to key team members

• Work with client team to share best practices and coordinate marketing activities.

• Be aware of email industry and competitive behavior in the space.

• Drive new processes conducive to expanding our email marketing capabilities and cross company awareness.

• Recommending A/B testing for Online Marketing campaigns.

• Ensuring effective creative development and execution to support program efforts.


The Digital Marketing SFMC Email Specialist should have extensive experience coding, configuring, testing, and deploying email campaigns in SFMC Email Builder.


• At least 1-3 years proven experience with Email Marketing.

• Proven ability to manage Online Email Marketing projects

• Extensive understanding of email marketing industry trends, tactics, current events, and user behavior..

• Experience optimizing email for open, click through, and conversion rates.

• 1-3 years client-facing experience

• Should be a motivated self-starter, process-oriented with high attention to detail.

• Ability to work in fast-paced team environment and flexibility to accommodate demanding projects schedules.

• Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.

• Ability to communicate effectively, both orally and in writing.

• Exposure to web site creation including content management and programming.

Please forward us your updated Resume and share few details as requested Below.


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Best Regards,


Technical Recruiter

VDart Inc

Phone: 678 720 4919