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Manager, Partnerships Analytics

Company:
iSpace, Inc
Location:
Washington, District of Columbia, United States
Posted:
November 06, 2018

Description:

Position: Manager, Partnerships Analytics

Location: Washington DC

Duration: 6 Months

Position Summary

Seeking a Manager, Partnership Analytics to join the Insights and Analytics team. This person will manage analytics and optimization initiatives of key sponsorship and advertising clients, partnering the Client Solutions team. He/she will forecast, monitor, optimize, and measure the results of key campaigns. The goal of this new role is to drive growth and engagement of the key partnerships through insights.

Essential Functions

The following is a list of duties and responsibilities that are required of this position, which answers the question "Why does this position exist?” Other duties may be assigned. A job classification does not and cannot state all the tasks and duties required of an employee for any given job. Under "A” describe how the job is done; under "B” what the end results produce.

Percentage of time Listed in order of importance:

1. 70% Partner with the Client Solutions team to manage measurements and generate insights for key clients and campaigns, with heavy emphasis on digital (website, social media, and videos) and in a supporting role for TV (linear and non-linear). Work closely with various stakeholders within the Insights and Analytics team and Client Solutions team to drive continuous improvements for the partnerships based on insights:

• Forecast or provide estimates for key partnerships prior to launch

• Monitor campaign performance to goal

• Provide recommendations to optimize campaigns

• Collaborate with Client Solutions, Digital, and Advanced Advertising teams to implement recommendations

• Generate performance reports for internal stakeholders and clients

2. 20% Provide business requirements on analytics for key partners, working closely with peers in the Insights and Analytics team to implement analytics tracking. Support quality assurance of the custom tracking.

3. 10% Conduct competitive analysis on other media partnerships. Stay up to date on competitive landscape and industry trends, and disseminate findings to the internal stakeholders.

Percentages and duties may fluctuate or change throughout the year based on business needs.