Sign in

Search Engine Marketing Lead

Company:
MicroAgility
Location:
Clifton, New Jersey, United States
Posted:
October 11, 2018

Posted By Premium Recruiter

Description:

We are looking for a hands-on, agile, and result-oriented Search Engine Marketing Lead for a client engagement. If you are available and interested, or know someone else who may be looking, please contact me at

Title: Search Engine Marketing Lead

Location: Clifton, New Jersey

Type: Full Time

Rate: DOE

Duration: Long Term

Job ID: 0315-006SM

JOB DESCRIPTION

The Search Marketing Lead will launch and oversee all in-house acquisition initiatives for our PC and mobile products. This newly created role will be instrumental in helping scale our business to new heights and establish Client as a leader in online security solutions for the consumer market in the US and overseas.

Job Responsibilities:

• Manage the execution of acquisition campaigns, and ensure ROAS goals are hit.

• Accountable for local and international daily campaign activities such as account structure, campaign strategy, ad copy writing and testing, bid management, performance monitoring, and campaign expansion.

• Develop optimization plan (ad copy, keywords) to increase efficiency.

• Manage overall budget to maximize spend based on ever changing ROAS targets.

Minimum Qualification:

• 5 to 7 years in search marketing.

• Up-to-date AdWords certification.

• Actual SEM experience with e-commerce Company (Product Listing Ads, etc.)

• Excellent knowledge of the Bing, and Apple Search platforms.

• Proficiency in Excel (pivot tables).

Bonus Points

• Experience working with free and premium digital products (computer software, mobile apps).

• Experience distributing subscription-based products.