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Social Media analytics

Company:
Bey
Location:
San Francisco, California, United States
Salary:
DOE
Posted:
October 18, 2018

Description:

This is a direct-client opening for a Sr. Social Media Analyst located in San Francisco, CA. This is a 6+ month contract and you must be onsite (no remote work).

Qualifications:

5-7 years of marketing analytics experience with a specialization in media and social campaign analytics at large agency and/or client-side at a large company

A deep understanding of cross-channel measurement and KPIs setting

Proven experience on reporting and analytics across different media channels and media types (e.g., Display, Search, Social, programmatic)

Existing relationships with key social partners (e.g., LinkedIn, Facebook, Instagram, Twitter, YouTube)

Highly proficient in media campaign management and analytics tools/platforms (e.g., DoubleClick, LinkedIn, Facebook, Instagram, Twitter, YouTube, IAS, MOAT)

Expertise in using social listening tools (e.g., Netbase, Sprinklr, Radian6)

Proven experiences in data processing and analysis among large data sets

Strong Excel, dashboard design and experience with analytics/statistical tools (e.g. SQL, SAS, SPSS)

A deep understanding of B2B/B2C social platforms and how brands should play in these spaces (e.g., KPI, benchmarks)

A proven track record of overseeing social media/digital testing, including methodology, measurement of success, etc.

Ability to use data to build plans cross functionally working with content teams, digital and social teams to provide actionable insights, drive effective outcomes and inform business decisions and future content strategy

Comfortable working within a test & learn culture that’s known for speed, agility

Preferred Experience:

Bachelor or Master’s degree in marketing, statistics and/or business

Hands-on experience using data/analytics dashboards (e.g., Tableau, Beckon, Origami Logic)

Demonstrated ability to work collaboratively across a matrixed organization

Strong communicator with the ability to drive and influence strategic buy-in from stakeholders and business groups

Analytical and data driven mind-set

YouTube certification and/or other platform expertise/certifications.