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Director of Marketing in Nashville, TN

vTech Solution
Nashville, Tennessee, United States
October 17, 2018


Position Details:

Job Title: Director of Marketing

Location: Nashville, TN

Duration: Full time Position

Job Summary:

Develops and implements internal and external communication strategies/plans related to product lines, facility concerns and issues. Directs the marketing efforts of hospital. Responsible for budget development and reconciliation. Initiates and delegates special projects and assignments with other marketing team members as needed, cross-selling product lines as appropriate. Works with other departments as needed. Other projects as assigned by VP of Marketing and Facility CEO.

Major Responsibilities:

• Develops and initiates activities, special events and programs for facility

• Plans and initiates an expanding, influential and significant Marketing/Advertising strategy as well as Public Relations program annually

• Develops and supervises implementation of marketing plans for product lines to include creative supervision, media placement, community education, screenings, collateral materials, etc.

• Analyzes business growth related to marketing strategies. Accepts accountability for success/failure of strategies and adjusts plans as dictated by financial/market indicators

• Researches and acts upon cross-selling opportunities within the division

• Continually monitors competitor’s product line strategies

• Manages the production and distribution of internal communication pieces (employee newsletter, corporate communications, websites, etc.)

• Participates as part of facility management team, serving as liaison with hospital directors as well as internal staff

• Facilitates communication between administration and facility staff/managers and appropriate assigned product line managers

• Manages development and implementation of new physician(s) recruitment, ad development and placement, promotion and communication within DMAs

• Serves as support for Marketing team regarding employee relations and physician programs and skill development – PR, Marketing

• Serves as media contact for Facility, routing issues when appropriate to Facility CEO, appropriate spokesperson or PR agency staff

Community Responsibilities:

• Represents facility at sponsored events, social gatherings, chamber meetings, etc.

• Serves on community boards and committees as needed or requested

• Supports special projects as spearheaded by Division

• Participates in professional organizations related to the marketing/product line functions as time and budget allow.

• Works with Division office to coordinate efforts as needed

Education and Experience:

• Advanced degree in journalism, public relations, marketing, business, communications or a related field from an accredited college or university.

• Demonstrated leadership, management and communications skills.

• Ability to analyze market research data.

• Health care experience in marketing, strategic planning, public relations, research, sales, communication and interactive (internet/web) strategy necessary to understand and direct efforts.