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Senior Manager, Marketing - RT

Company:
Absolute Opportunities
Location:
Bar Harbor, Maine, United States
Posted:
March 16, 2019

Description:

Senior Manager, Marketing - RT

Bar Harbor,Maine, United States, 04609

The Senior Manager, Marketing is responsible for the development, execution and management of the global marketing strategies and tactics that drive revenue growth, Clinical & Research Services and each business unit. The position is responsible for the creation and administration of the Marketing Plan (in close consultation with the Associate Director of Marketing), ensuring that activities are in line with strategic objectives, support various programs such as demand generation, public relations, sales enablement, customer acquisition, customer retention, and product evangelism and is accountable for marketing campaign performance. This position also holds responsiblilties

Reporting to the Associate Director of Marketing, the Senior Manager will manage the Digital Specialist & Marketing Content Manager, and is also responsible for the website, the strategy, management, and development of content. This role acts as the project manager for campaigns ensuring the marketing team completes projects on time, error free and achieve campaign goals and will work closely with Business Unit Managers, Opportunity Development team, TIS, Creative and other members as needed.

Key Responsiblities

Matrix-based Management and Oversight: This position holds matrix-based responsibility for activities undertaken by the Marketing group. The incumbent will ensure that campaigns progress and that final deliverables meet the needs and budgets of stakeholders and project sponsors. The Marketing Manager will coordinate with internal and external stakeholders, content providers and service providers (i.e. Multimedia and others) on deliverables, costs and timelines. Matrix projects include: New product launches, multi-phased marketing campaigns, cross-channel outreach (combining web, social, webinar, tradeshow, etc), Marketing plan and reporting.

Media Plan and Advertising Management: Responsible for the execution of the external print and digital advertising in conjunction with the Content Marketing Manager and Associate Director of Marketing. This includes identification of the desired media outlets issues, dates and specific ad content. The ability to collect understand and use analytics to evaluate the performance of various outreach platforms will be important. External advertising will be aligned with goals for growth and the market penetration strategy.

Marketing Campaigns, Assets and Resources Management: Oversees the deployment of materials and information used in all marketing campaigns, webinars, seminars and other marketing managed outreach. Develop strong marketing plan and campaign briefs that utilize multiple channels to increase awareness and develop new opportunities.

Critical elements of successful performance include project leadership, self-motivation, negotiating and problem solving skills. Incumbent should have a good understanding of our marketplace, the creativity to develop marketing approaches and solid benefit writing and editing skills to ensure the development of all ads and collateral are impactful and resonate with potential customers. Other qualities include persistence, discipline, detail oriented, and ability to delegate and be persuasive. Requires exceptional interpersonal and customer care skills. Must possess both project management and personnel management experience.

Qualifications:

Bachelor’s degree Marketing or business related field and advanced coursework Marketing or Masters in Marketing

3+ years experience in building, developing and leading a team of marketing professionals

7+ years of direct marketing experience, with direct experience managing media campaigns (Print and electronic) and matrix-based marketing projects

Proven ability to drive innovative and effective marketing programs that generate results such as Lead Scoring, Account Based Marketing, and Web Personalization.

Excellent interpersonal, communications, and negotiation skills coupled with the ability to build networks influence and motivate others toward accomplishing individual and group objectives.

Experience with Customer Relationship Management (CRM systems), Marketing automation systems and Web publishing and metric capture is preferred

Must be able to work with technical scientists to develop and edit marketing content and author content with considerable independence and flexibility to ensure quality, technical accuracy and timeliness of deliverables.

Demonstrated experience in formulating and successfully implementing projects/decisions, under tight timelines and pressure, which carry significant financial and business consequences.

Benefits

Full

Primary factor will be the geographics of our location. It is not optional for s/one to work remotely for this role.

Relocation Assistance Available

Required Knowledge, Skills, and Abilities: (Submission Summary)

1. Bachelor’s degree Marketing or business related field and advanced coursework Marketing or Masters in Marketing

2. 3+ years experience in building, developing and leading a team of marketing professionals

3. 7+ years of direct marketing experience, with direct experience managing media campaigns (Print and electronic) and matrix-based marketing projects

4. . Does the candidate have any other current interview/offers?

5. Salary Expectation?

6. US Citizen or Green Card holder.

7. Complete Current Address?