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E-mail Marketing Specialist

ATR International
Miami, Florida, United States
July 18, 2018

Job Title: Sales/Marketing - Product Marketing Specialist I

Job Location: Miami, FL

Job Duration: 5 Months

Job Description:

We are seeking a Sales/Marketing - Product Marketing Specialist I for a very important client

The company is seeking a talented, detail-oriented E-mail Marketing Specialist who is capable of applying a polished skillset to a wide variety of projects for our company.

We’re looking for people who desire to continually learn and grow, bring new ideas and technical capabilities to our team. Based in Miami, Florida, we’re looking for a go-getter who can complete a project, whether it’s a web site or a campaign from start to finish, and do so on time. We’re a collaborative group, so you must be a great communicator, which means that you’re as good at conveying your thoughts as you are listening and building upon the insights of others.

-Writing and editing product and promotional copy for various E-mail formats.

-Selecting high-converting topics and promotions by E-mail list and brand.

-Collaborating with designers to merchandise products, showcase offers and ensure materials are consistent with brand.

-Uploading and scheduling E-mail content, testing E-mail blasts, proofing E-mail and verifying links.

-Managing the email-marketing calendar to ensure subscriber growth and list health.

-Reviewing and analyzing E-mail results and developing plans to improve and optimize list growth and conversions.

-Creating reports and presentations for management to develop and refine plans and roadmaps.

-Establishing attainable goals for list growth and digital revenue in collaboration with management.


The ideal candidate will possess the following skills:

-This position requires at least two years’ experience in writing marketing copy (ad, product, promotional) and/or cause-related copy, preferably for marketing emails or work in online retailing.

-Must be able to write effective copy of various lengths – headlines, short two-sentence blurbs, long-form newsletters – to achieve specific marketing goals.

-Is able to work independently and within a team.

-Is attentive to detail and has ability to work quickly and accurately.

-Can take initiative, offer new ideas, monitor competition and describe market trends.

-Is metrics-oriented and numbers driven. Possesses the ability to create and iterate campaigns based on data.

-Has experience using Send Grid. Experience with Silverpop, Mailchimp, Constant Contact, CheetahMail or Epsilon will also be considered.

-Is proficient with computers and mobile devices as well as with general business applications.

-Position is based in Miami, FL.