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Channel Marketing Specialist

ATR International
San Mateo, California, 94402, United States
July 16, 2018

Job Title: Channel Marketing Specialist

Job Location: San Mateo, CA

Job Duration: 8 months

Job Description:

We are seeking a Channel Marketing Specialist for a very important client.

Define, establish, and manage the channel marketing function and own marketing relationships for assigned accounts Develop, manage, and execute channel marketing strategy and plans for physical retail and online sales channels including:

Drive best in class in-store merchandising, end-user demand generation (e.g. retail circulars, digital inserts, displays, retail promotions etc.) Participate in the development of the strategy and vision for how our devices are merchandised and demonstrated within a retail store environment Create and manage MDF / Coop Programs and a strong understanding of the financial impact of these programs.

Define, execute and deliver on co-marketing plans with each of our channel partners, evaluate and optimize program effectiveness, and understand the financial impact and per account results and profitability.

Measure and report effectiveness of channel marketing programs by recommending and implementing corrective action to improve program performance.

Understand the market through sales insights and feedback from channel partners, merchandisers, and retail sales reps and bring relevant information back to the team.

Gather customer data, consumer insight to develop and consolidate channel and sales strategy programs Monitor third party channel data and develop weekly executive summary recaps Create, develop, and monitor data collection programs across cross-functional teams Work with internal teams to develop custom merchandising and marketing assets as needed.


The ideal candidate will possess the following qualifications:


3+ years of channel marketing experience with a consumer electronics

3+ company

Experience working at a start-up or rapidly-growing company preferred Quick on your feet and able to problem solve on the fly Personable and conversational – no wall flowers, please!

Organized and ability to multi-task and take initiative Strong understanding of the Client brand Strong writing skills and well-versed in PowerPoint and Excel Maintains confidence keeping sensitive information Local candidate residing in the San Francisco Bay Area



Bachelor’s degree or equivalent experience

Skills and Experience:






Minimum Degree Required: Bachelor's Degree