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B2C Market Manager

Agreeya Solutions
Rancho Cordova, California, United States
July 16, 2018

Job Description:

Must Have

• Consumer marketing experience required.

• Experience managing consumer marketing projects from concept to completion.

• Ability to develop marketing strategy, tactics and written plans, collaborate with multiple business partners, manage timelines, deliverables, report metrics/results, leverage consumer research and segmentation.

• Driven, self-starter, well organized, proactive, quick learner.

• Excellent communication and people skills with the ability to collaborate and influence others with proficiency and poise.

• Comfort with data and analysis.

General Summary

Under general supervision, initiate, develop, lead and manage marketing strategies, positioning, initiatives and programs in support of company objectives.

Essential Functions

• Develops marketing strategies for specific customer segments (brokers, clients, consumers, providers), working with partners such as sales and product development.

• Measures results of marketing plans, including return on investment

• Identifies segment expectations, needs, behaviors and attitudes though primary and secondary research

• Develops and manages marketing and advertising campaigns, including working with internal creative team and external agencies.

• Campaigns include a range of tactics such as digital advertising, print advertising, direct mail, and email campaigns

• Collaborates with communications managers to ensure positioning and promotion is aligned and effective

• Partners with business areas to execute and gain adoption of programs in the field and at the account-specific level

• Serve as a central resource for all brand related information and coordinate with business partners in creating and deploying brand-building programs. Educate business partners on brand related issues and opportunities.

• Establish short and long term goals, competitive positions and strategies for market segment

• Develop and deploy programs to maximize the distribution channels to market, increase business opportunities, and increase retention of current business in the market segment.

• Identify segment expectations, behaviors and attitudes and use this understanding to develop initiatives that ensure that the customer’s experience delivers on the client’s brand.

• Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration in order to keep the client competitive.

• Identify strategies, develop plans and lead initiatives that meet the needs of the market segment. Set direction for project teams and influence stakeholders to ensure products, services and marketing programs meet the needs of this segment.

• Establish goals and set targets to measure success of programs for the market segment.

• Working with communication managers, identify and direct what needs to be communicated in the market segment, based on research, competitive positioning and value propositions, and delivered through marketing plans.

• Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level.

Job Specifications

Typically has the following skills or abilities:

• Bachelor’s degree in Marketing, Business or related field or equivalent experience

• Five years marketing or health care experience, preferably customer-focused experience with specific market segment

• Five years demonstrated experience with program management and leadership skills including the ability to recommend strategic direction and influence change

• Five years advanced understanding of marketing concepts, theories and practices

• Proven ability to problem solve manage multiple projects simultaneously, plan strategically and adapt to frequent change

• Proven analytical and problem solving skills

• Proven advanced presentation skills

• Excellent written and verbal communication skills

• Skill to effectively use a variety of communication mediums and customize content for targeted audiences

• Ability to travel occasionally