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Product Marketing Manager

ATR International
San Diego, California, 92121, United States
July 16, 2018

Job Title: Product Marketing Manager

Job Location: San Diego, CA

Job Duration: 6 months

Job Description:

We are seeking a Product Marketing Manager for a very important client.

As a Marketing Manager, you will be responsible for ensuring a successful launch of new products, services and solution, including the creation of key assets and project management.


- Develop comprehensive marketing launch strategy for new products, services and solutions

- Collaborate with Sales, Product Management and Marketing (PR, campaign development) to help drive demand for new solution and hit our revenue goals

- Become a product expert

- Develop compelling Sales enablement tools, including but not limited to sales slides, video, ROI calculators, competitive sell-against

- Develop product messaging, including Why Buy? positioning, value propositions, benefits and use cases

- Tailor messaging into the Challenger Sales approach

- Partner with Sales Trainer to deliver product training

- Manage agencies and vendors helping to deliver content

- Provide copy to ensure the new product is properly represented on the website

- Manage cross-function launch teams and project manage to ensure a successful public announce

- Present to Sales and Sr Management


The ideal candidate will possess the following skills:

Minimum Qualifications:

- 7+ years experience in marketing

- 3+ years of healthcare industry experience desired

- Expertise in PowerPoint, Word, Excel

- Experience with Salesforce and Sharepoint

- Strong strategic, decision-making skills and critical thinking skills

- Exceptional written, oral and presentation communication abilities

Preferred Qualifications:

- Proven experience in marketing, product launch, and competitive analysis

- Excellent communication and Excellent teamwork skills

- Strong self-starter and initiative skills

- Strong presentation skills