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Social Media Strategist

Company:
Relevante
Location:
Philadelphia, Pennsylvania, United States
Posted:
December 05, 2018

Description:

We have partnered with a large Health Insurance company in the Philadelphia, PA area to provide them with a Social Media Strategist.

Please review the below description and if you are interested please contact:

Vahidin Topcagic at vtopcagic@relevante.biz, 314-853-6670

Job Description:

Responsibilities:

This role will partner closely with the teams that support media and public relations, brand, print creative, client management, corporate leaders and experts, and community managers.

Other Accountabilities:

Contributes to standards and performance measurement, advising community managers on next steps identified through social media data insights.

Coordinates with internal business partners and others in the overall goal to optimize social media growth and establish a framework to engage in social conversations in an operational manner.

Develops a global view of social media data and manages the operations of our social media technologies & systems.

Conducts customer listening and identifies social media influencers.

Monitors the social media landscape for emerging opportunities with existing and new platforms.

Reviews social media to develop personas and profiles that best help us develop content.

Facilitates social media strategy alignment across business units and shares best practices and new case studies for shared success.

Works with community managers or agencies to ensure they follow existing standards and align to business goals, manage relevant services, and lead development of standard social media success metrics.

Updates guidelines, standards, policies, and reference materials as needed.

Escalates any violations or identifies areas that require best practices onboarding.

Contributes to a training program for relevant stakeholders and participants.

Researches new trends, develops social media pilots & participates in tests on integrated campaigns, capturing data & insights so that successes can be duplicated.

Identifies and achieves the most relevant key performance indicators for a launch, campaign, event or initiative.

Education/Experience:

Bachelor’s Degree required in digital communications or related field

Minimum of 3 years of social medial strategy and analytics experience in a corporate or agency environment, including 1 year of social media program execution.

Previous social media experience with content or campaign creation.

Must be proficient in the tactical use of core platforms (Facebook, Twitter, blogs, YouTube, etc.).

Familiarity with web analytics, social media listening tools, keyword taxonomies and basic SEO concepts.

Demonstrated experience working with and guiding management.

Creative thinking and strong written and oral communications.

Ability to use consumer insights data, platform performance, and key social trends to inform the development of strategies and plans

Ability to stay ahead of social trends and provide POVs/implications for clients on the frequent basis.

Ability to manage programs with multiple components, and align internal and external resources to achieve results.

Working knowledge of project management concepts, tools, and techniques.

Forward thinking, proactive and the ability to work independently.

Willingness to experiment, collaborate, and pilot with curiosity and metrics tracking.