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Digital Marketing Specialist

Company:
Amazon
Location:
Seattle, Washington, 98109, United States
Posted:
December 12, 2018

Description:

Responsibilities:

•The primary focus is to support Media Team in their day-to-day efforts in buying and managing all media.

•Manage campaign delivery using AmClienton‘s internal ad platform, including planning, targeting, set-up, execution, reporting and optimization.

•Develop optimal posting schedule and monitor paid marketing campaigns on social media, mostly thru Client Ads Manager.

•Deliver proactive performance analysis and identify opportunities to optimize spend.

•Troubleshoot ad serving errors, report discrepancies and delivery issues.

•Manage cross-team deadlines to ensure all initiatives launch on time.

•Drive traffic and conversions based on a target CPA.

•Provide general administrative support to the media team.

•Enter advertising schedules into traffic database.

•Ensure all media deadlines are accurately tracked and communicated to creative team.

Required skills:

•Bachelor's degree in Marketing/Advertising or closely related field-3+ years of work experience in digital/online advertising.

•Comprehensive understanding of digital ad auction, general advertising ecosystem, best practices, bid and optimization strategies, and campaign objectives.

•High attention to detail and proven ability to manage multiple, competing priorities simultaneously.

•Strong analytical skills and experience interpreting data and driving business decisions.

•Ability to work collaboratively with internal teams to successfully meet deadlines in a fast-paced, rapidly-changing environment.

•Proactive, critical thinker with problem-solving ability.

Preferred skills:

•Experience using third party ad servers and digital marketing platforms.

•Experience of digital advertising using contextual and behavioral targeting.

In this role the candidate will manage the digital marketing Champaign. This is NOT a creative role this will be execution only. This includes Geo tagging, establishing ad parameters, monitoring and adjusting ads. Fast paced environment (similar to ad Agency setting). Candidate should be extremely organized, high attention to detail-Previous Digital marketing experience (not editorial)

** Front of the Line candidates will have all of the above and AmClienton experience or Agency experience on a digital platform.