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Thai Speaking Country Manager

Dencom Consultancy and Manpower Services
Pasig, Pasig, Philippines
December 03, 2018




The Country Manager of Thailand is responsible for the P&L of the Thai territory and will define the strategic direction, budget management and delivery against the targets set. As the market specialist, they will drive optimization of the market working closely with key stakeholders in the business.


Define and communicate the local market strategy, offer and product for Thailand, continuously monitoring competitive positioning & future regulation, in the market adapting strategy and tactics are required.

Actively manage a full marketing and brand strategy, ensuring that you have an optimal media mix to drive mass market player acquisitions while providing a healthy ROI and establishing the brand. Extending market distribution via affiliate partnerships as well as Direct Marketing Channels is a key requirement.

Formulating and implementing operational & tactical plans with Central Service Departments, ensuring robust financial control systems, and that the operating objectives and standards of performance are not only understood but owned by all who work across the Thai team.

Closely monitoring the operating and financial results against plans/budgets and optimising accordingly. Work with Business Intelligence team to ensure player behaviours and any unique market insights are understood and direct optimization of strategy and tactical plans.

Work across the full player user journey establishing effective continuous improvement initiatives to drive acquisition and conversion efficiency, player onboarding, retention and yield.

Improve and optimized player experience across all products and platforms

Directly manage all above the line marketing activity and the commercial and contractual relationship with local marketing Media, PR & Creative agencies. Additionally, represent the company in the region to major customers, partners and professional associations

Provide leadership and direction to cross-functional team while working with other Country Managers and cross departments to capture and optimize synergies

Manage the Thai annual budget planning, quarterly performance reviews and revenue and EBIT forecasting

Establish additional market led operational processes, reporting and analytics, professionalizing the business while maintaining the entrepreneurial startup and agile approach and spirit.

Essential Skills & Experience:

Primarily looking for a proven creative thinker with experience in the delivery of new product concepts, creating a market leading brand positioning & proposition.

You will have strong experience in a Thai marketing and/or territory management role with proven experience managing external creative advertising, PR and media agencies along with internal central service departments.

Strong knowledge of the lottery or gaming industry, specifically within the online Casino, Sportsbook, Poker, Esports & Virtual sports product category

Experience in Budget and Profit&Loss Management

A clear focus on sales and business growth is necessary within a B2C online business

Experience with producing and delivering advertising and promotional marketing campaigns alongside managing performance & response driven acquisition activities

You will be a dedicated and strong leader, capable of performing within a matrix structure, with a result orientated attitude, good organisational awareness and ability to influence key stakeholders

You should be driven, energetic and entrepreneurial with a positive attitude towards quick and continuous changes in a rapidly changing environment.

Approachable team player with collaborative mind-set

Excellent attention to detail with an ability to take each task through to completion

Analytical self-starter with strong excel skills

Proven commercial acumen and experience managing budgets

Start-up experience and culture