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Director, Global Marketing (pharmaceutical or biotechnology)

Company:
Artech Information Systems
Location:
Cambridge, Massachusetts, United States
Posted:
November 16, 2018

Description:

Job Description:

Job Title: Director, Global Marketing

Job ID: BIIBJP00009796

Location: Cambridge, MA

Duration: 7 Months

Job Summary

This individual will be part of a small but highly functioning team of product development and commercial professionals who are tasked with developing the global franchise strategy and global tactics.

The Director will collaborate with regional and affiliate teams and numerous global cross-functional partners (Medical Affairs, Market Access, Market Research, R&D, Manufacturing, Finance/ Business Analytics, Healthcare Solutions and Legal) to ensure integrated marketing strategy development and seamless market execution. The successful candidate will report to the Vice President, Product Development and Commercialization.

Primary areas of responsibility include:

• Support development of franchise Integrated Customer Plan (ICP) and lead the development of global projects/tactical planning

• Lead the global disease monitoring strategy and global implementation of digital tools

• Lead the advertising agency in the evolution of the core portfolio and disease education marketing deliverables, both branded and unbranded, including branding, messaging and creative concept. The work will likely include design and execution of market research as well thought leader or community engagement. The work will also include supporting other team members in the execution of marketing tactics

• Collaborate with global medical and value & access colleagues on the development of a product value story that provides a vision for the product over the long-term, guiding all communications and publications

• Act as the single point of contact for franchise initiatives across global marketing teams

• Lead Franchise Brand Activation Team (BAT) meetings and ensure strong alignment and communication with affiliates to translate strategy to execution

• Lead the global cross-functional Communications Team, informing all communications (e.g., congresses, press releases, rapid response, etc.) in line with the product value story

• Partner with global medical and publications planning to ensure strategic and tactical alignment

• Cultivate and maintain strong relationships with global medical and value & access, regional and affiliate marketers worldwide, and other key members of the asset team

• Own franchise budget and interface with global marketing team to track expenses and prepare forecasts

Required:

• 12+ years of sales and marketing experience in the pharmaceutical or biotechnology industry

• Global and/or Affiliate brand marketing experience required

• Unbranded or franchise experience preferred

• Anticipated travel: 10-20% international

• Bachelor’s degree required. MBA preferred.

• The successful candidate will be an experienced individual with a strong track record of commercial and marketing success in the pharmaceutical or biopharmaceutical industry.

• Possess solid communication skills, including the ability to interface across geographies and functions within client as well as with customers.

• Deep experience managing advertising agencies, consulting companies, and other vendors.

• Importantly, the successful candidate will put patients first and have a significant respect for science.