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Senior Director of Product Marketing

Headhunters, LLC
Redwood City, California, United States
December 03, 2018


Senior Director of Product Marketing

Position Summary

We are currently searching for a dynamic Senior Director of Product Marketing to join our Bioinformatics Leadership Team.

The Senior Director of Product Marketing develops product and market strategies for software solutions that position the business unit to achieve long term growth, while meeting annual revenue and profitability goals. Ensure resources are in place to drive marketing strategy and capitalize on opportunities.

The essential duties and responsibilities of the Senior Director of Product Marketing will include:

Essential Duties and Responsibilities:

o Develop and drive the execution of global strategic software marketing plans or targeted life science and/or healthcare markets

o Serve as a key member of the Business Area’s leadership team and lead a small global software marketing team (3-4 direct reports)

o Collaborate closely with Global Marketing Center of Excellence and align on development and execution of regional marketing activities

o Drive efforts with product and business development to define an overall product and technology portfolio strategy that will drive the long-term growth of the organization

o Align strategic product roadmaps with corresponding marketing plans

o Obtaining and disseminating competitive intelligence across all markets and product lines

o Analyze existing product and markets in terms of the ability to compete, gain market share, grow revenue and sustain or grow profitability

o Collaborate with Sales, Business Development to define effective sales channels of all products

o Establish effective relationship with the sales force with leadership, training, pricing and positioning expertise

o Establish metrics for the measurement of marketing program effectiveness

o Develop and manage the marketing budget

o Responsible (in collaboration with sales) for the development of the company’s revenue forecast

o Effectively apply software marketing best practices to our vertical markets

Minimum Qualifications:

Required Education & Experience:

o BS in Biology or IT/Computer Science

o Solid understanding of genomics

o Experience in marketing genomics/bioinformatics products an advantage

o Software marketing is a must