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Brand Manager

Company:
Aspiree, Inc
Location:
Pasig, Pasig, Philippines
Posted:
November 09, 2018

Description:

JOB DESCRIPTION

Analyze how our brand is positioned in the market and crystallise targeted consumers insights

Take brand ownership and provide the vision, mission, goals and strategies to match up to

Translate brand strategies into brand plans, brand positioning and go-to-market strategies

Lead creative development and create motivating stimulus to get targeted population to “take action”

Establish performance specifications, cost and price parameters, market applications and sales estimates

Coach the team and get the best from everyone

Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues

Oversee marketing and advertising activities to ensure consistency with product line strategy

Monitor product distribution and consumer reactions

REQUIREMENTS

Experienced marketer; strong skills base in brand, market and competitive analysis

Strong leadership skill, people motivator, coordinator

Creative problem solver, ability to see several alternative solutions to a problem at the same time

Strong project management skills

Social Skills

Can present themselves well

Clean physical appearance