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Datesmith - Marketing Head Malaysia

Company:
Paktor Pte Ltd
Location:
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Posted:
February 13, 2018
Description:

Company Information:

About Datesmith

Datesmith is the new offline dating agency in Malaysia that is wholly owned by Paktor. Headquartered in the sunny shores of Malaysia, Datesmith serves to offer a physical channel of connecting people, particularly singles. Forget exorbitant prices, mundane events and awkward moments. We provide modern matching services which are focused on casual settings, great company, and low prices that make effective dating affordable to everyone.

In addition, we regularly organize social events for singles to meet in a comfortable and inviting setting. With our strong partnerships with some of the finest hospitality and lifestyle organisations, Datesmith seeks to bring exciting events to the table. From adrenaline-pumping activities to experiential romantic dining, our range of attractive events makes it easy and fun for singles to get together and mingle.

Come join us at Datesmith to help singles find their life partner!

Responsibilities:

P&L ownership: Drive overall top line profitability for the Datesmith business unit.

Manage the global marketing team’s efficiency and cohesion

Identifying new growth channels

Think creatively to develop seasonal programs and initiatives to activate the singles community and attract new customers

Size opportunities quickly and efficiently to strategically go after the highest impact areas

Move quickly and shift priorities based on campaign performance

Coordinate with Datesmith co-founders to develop insights and build marketing strategies for the existing markets

Ensure regular reporting of your actions and results

Requirements

Minimum 2 years experience in a fast-paced environment and managing a team

Good understanding of marketing elements and market research methods

Ability to own the strategy for new customer acquisition, both online and offline marketing strategies

Highly analytical. Advanced Microsoft Excel skills required

Excellent English written and verbal communications skills.

Knowledge of the dating industry and local entrepreneurship experience would be a BIG plus!