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Digital Marketing Manager-3646

Absolute Opportunities
Sterling, Illinois, 61081, United States
February 14, 2018

Job Ref.: 3646

Job Title: Digital Marketing Manager

Role: Sales

Relocation Available: Yes

Industry: Manufacturing

Location: Illinois

Town / City: Sterling

Job Type: Permanent full-time

Job description:

Global manufacturer looking for a Digital Marketing Manager.

The Digital Marketing Manager will be responsible for the successful marketing in the E-Com channels.

Primary responsibilities will include merchandising products on, company site, and other e-tailers as necessary. Tasks will include data analysis, product merchandising, sales & inventory forecasting, review enhancements, and content/media strategy development associated with driving customer engagement, conversion and purchase of products.

Key Job Responsibilities include but are not limited to:

Analyze Ecom Data (sales, competition, reviews, key words

Develop and execute content to drive sales, reviews, sessions

Work with marketing and sales to develop product strategies for ecom

Sku rationalization - how many sku's do we need at Amazon or ecom

Competitive landscape, performance by ACV, brand, etc at Amazon

Search optimization

Review optimization

Integrate ecom strategies into overall digital strategies

Win at the buy box strategies and tactics

Presentation building and public speaking

Assist at trade shows

Advertising and PR involvement

Social Media participation

Completes special projects and other duties as assigned to achieve corporate sales and profit objectives.

The ideal person for this position has the following minimal requirements:

Bachelor of Arts degree preferred, along with (3+) years of related experience in ecom marketing working with platforms such as Magento, Amazon vendor central and must have excellent excel skills.

Good interpersonal skills and team player willing to help find solutions to business problems.

Ability to work on own; self-starter

Bottom Line Requirements:

1. Bachelor's degree preferred.

2. 3+ years of related experience in ecommerce marketing working with platforms such as Magento, Amazon vendor central.

3. Google Analytics and Amazon experience required.

4. Excellent excel skills.

5. Interest in working in Sterling, IL.