Duties and Responsibilities:
Work with content owners across the business to help develop online and offline content for use
across different media - including assessment questions and reports, supporting documentation,
training materials, marketing collateral and websites/social media.
Ensure all content is written in an engaging and accessible way for the relevant audience, and is
consistent in terms of tone of voice, style and key messaging across all media.
Optimize online content to help improve search rankings and user engagement.
Help manage the content publishing schedule to ensure a steady flow of new and/or repurposed
content is delivered across our main digital channels.
Work closely with designers to ensure a cohesive relationship between copy and design.
Ensure CTI’s writing guidelines are consistently implemented across all materials, and provide
support to colleagues in developing their own writing style.
Required Qualifications and experience:
Candidate must possess at least Bachelor's/College Degree in Marketing, Journalism or
Required language(s): Strong command of Chinese (Mandarin) and English
At least 1 year experience working in a content editing role or similar, with a demonstrable track
record in writing for different media and audiences.
Preferably Experienced Employee specialized in Journalist/Editor or equivalent.
Background or interest in video games or online gaming is an advantage
Experience of using web content management systems to update online content.
An understanding of how to maximize social media engagement would be beneficial.
Highly proficient in the use of Microsoft Office, specifically MS Word and MS PowerPoint.
Required Job specific skills and style:
A passion for writing and an excellent eye for detail.
Able to adapt writing style to suit different target audiences.
Able to repurpose technical information - psychometrics-related or other - and present in an easy-
to-understand and user-friendly way.
A confident and positive character with good communication skills and a ‘can-do’ attitude.
Able to multi-task, working on multiple projects at a time and to tight deadlines.
Able to demonstrate initiative, self-reliance and problem-solving skills.