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Mobile Marketing Associate

Company:
Chartbuster Games
Location:
New York, New York, 10018, United States
Posted:
February 15, 2018
Description:

Chartbuster Games, a top Indie Game Studio and Publisher, is looking for an enthusiastic and motivated Mobile Marketing Coordinator to join our New York City based publishing team. We are small but rapidly growing and we are looking for team members that want to join us on our journey to build one of the next great game companies. We love what we do, we are passionate, and our team is driven, hardworking and filled with game industry veterans with decades of experience building and operating great games. Our work is challenging, varied and rapidly changing but if you think you have what it takes to join this dynamic cutting-edge industry we’d love to hear from you.

Mobile Marketing Coordinator responsibilities include but are not limited to:

Execute the daily promotion schedule, plan and distribution of marketing campaigns across all channels.

Coordinate our daily communications including push notification management, email, and social media

Creative requests, asset management, A/B testing, and promo link setup for marketing campaigns intended to drive app installs, retention and engagement

Work with our Head of Product and Creative Director on developing creative to support all marketing initiatives

Work with User Acquisition teams to develop end to end marketing strategies to define a total customer experience for their entire lifecycle

Develop a deeper customer relationship across all apps

Manage daily reporting and analytics for all marketing and acquisition activities with a focus on improving key KPI’s

Design test plans, perform campaign response analysis, assess impact of mobile marketing initiatives and mobile and app reporting

Required Skills/Experience:

Bachelor’s Degree in Marketing or related field

Strong attention to detail, great verbal and written communication skills, and the ability to handle & prioritize multiple tasks simultaneously in a rapidly changing environment are a must

Experience using web-based analytics tools, such Google Analytics, Facebook Business Manager/Analytics a plus

Experience using cloud-based marketing automation software for cross platform communications such as Swrve, Braze, Mixpanel, Leanplum is a plus