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Digital Marketing Manager

Company:
Aspiree, Inc
Location:
Mandaluyong, National Capital Region, Philippines
Posted:
February 21, 2018
Description:

Job Duties and Responsibilities:

• Plans and executes digital marketing campaigns, including web, SEO/SEM(SEO is increasing the amount of website visitors by getting the site to appear high on results returned by a search engine. SEM is considered internet marketing that increases a site’s visibility through organic search engines results and advertising), email, social media and display advertising

• Designs, builds and maintains the Company’s social media presence across all digital channels

• Measures and reports on the performance of all digital marketing campaigns (ROI and KPIs)

• Possesses strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

• Works with the marketing team, supporting teams and vendors to launch campaigns on time and on budget.

• Evaluates emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Performs other related duties that may be assigned from time to time

Requirements

BS Degree in Marketing or a related field

Proven working experience in digital marketing

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Strong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurement