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Digital Marketing Specialist

Company:
confidential
Location:
London, Greater London, United Kingdom
Posted:
February 14, 2018
Description:

Digital Marketing Specialist (48562) Kingston upon Thames, England

Digital Marketing Specialist, SW London, Salary to £30k

Digital Marketing Specialist required for this well known online travel agency based in SW London. You will be responsible for assisting with optimisation of their online sales channels and plans. Salary to £30k in SW London.

Digital Marketing Specialist Executive Duties:

Implementation of PPC, Meta and re-targeting channels

Help to ensure budget allocation and rate of spend is aligned to agreed strategies

Reporting on campaign performance and carrying out in-depth analysis.

Search query analysis to identify new keywords and potential negatives

Reviewing competitor advertising to benchmark marketing activity

Be mindful of the customer experience at all times, to optimise the experience

Digital Marketing Specialist Responsibilities:

Previous experience of digital marketing in B2C on large scale campaigns.

Experience in implementing PPC campaigns with the aim to drive growth and margin.

Ability to optimise Meta channels effectively and achieve ROI targets

Passionate about performance marketing with excellent analytical abilities.

Experience of bid management and attribution tools.

Great team player with strong interpersonal skills.

Enthusiastic and passionate about marketing

Excellent creative writing and communication skills.

Flexible and adaptable to changing priorities, ‘can do’ attitude

Travel sector experience