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Marketing Campaign Specialist

Company:
Dencom Consultancy and Manpower Services
Location:
Quezon City, National Capital Region, Philippines
Salary:
55,000
Posted:
January 08, 2019

Description:

Job Summary:

This job exists to provide marketing automation campaign solutions and services to the risk solutions marketing programs. This position will be responsible for the design and execution of digital marketing campaigns within Eloqua. This role supports the marketing of existing and new solutions by working closely with marketing managers to leverage our solutions effectively in our overall marketing strategy.

Accountabilities:

• Email Marketing Campaign Coordination: responsible for planning, executing, tracking, and measuring the success of timely email marketing campaigns using Eloqua.

• Development of nurturing (triggered) email campaigns within Eloqua and ability to share best practices with business marketing teams to assist with the strategy and development of programs.

• Assist with developing lead scoring strategy as needed.

• Implement campaign creation including, communications, distribution and production of email and landing page creative, as appropriate for targeted customer segments.

• Measure and analyze email marketing activities with appropriate tools, and communicate measurements and performance against the established criteria; define recommendations and present to Marketing decision makers.

• Use oral and written communication skills to educate others on plans and results.

• Work closely with Marketing department to ensure the most effective communication and marketing processes are used, in compliance with branding objectives.

• Develop understanding and strengthen knowledge of email marketing best practices within the marketing team.

• Strong proofreading and editing skills with the ability to think critically about the content.

• Represent our team on cross-functional steering committee

QUALIFICATIONS:

4-year college degree, preferably in Communications, Marketing or Business

3-5 years’ experience in a Marketing environment. B2B experience preferred.

Eloqua 10 certification is required.

Experience with Eloqua Profiler and Engage preferred.

Experience developing or implementing nurturing and scoring programs preferred.

Proficiency of MS Office suite.

Excellent oral and written communication skills.

A demonstrable capacity to keep abreast of, and communicate, new technology and marketing trends.

Ability to prioritize and deliver with high-impact results.

Strong project management experience.

Knowledge of and ability to code HTML strongly preferred.