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Marketing Manager (cpa firm)

Company:
Absolute Opportunities
Location:
Philadelphia, Pennsylvania, 19102, United States
Posted:
February 14, 2018
Description:

Marketing Manager (cpa firm)

Job #: 0309-018

Salary: 70k-100k

Location: Philadelphia

Industry: CPA firm

The Marketing Manager role is responsible for the development and execution of all marketing plans and initiatives for the Philadelphia and Bethesda markets.

Responsibilities:

Drive marketing to support strategic plans of the firm and Philadelphia and Bethesda geographies

Facilitate the development of a robust client / prospect / referral list for marketing campaigns

Build target list for marketing initiatives

Develop and execute a referral marketing program in both markets

Creates and oversees e-mail marketing campaigns

Ceates and manage all elements of conferences and events including venue selection, theme creation, vendor relationships, collateral production, invitations, and press coverage

Sets up tracking programs for various initiatives and reports on progress of each

Establishes and manages relationships with appropriate Philadelphia and Bethesda organizations, vendors, etc.

Qualifications:

1. CPA firm experience

2. BS Degree

3. 3-5 years of work experience in marketing at minimum

4. Experience building various types of marketing campaigns to raise brand awareness

5. Drive lead generation

6. Comprehensive understanding of the Philadelphia and/or Bethesda – D.C. Metro marketplaces and various industry and local community organizations

7. Versed in how to create benefit-oriented collateral with strong call to action that yields results

8. Ability to travel between the firm’s Philadelphia, Bethesda and NYC offices when needed

9. Position is based in Philadelphia, PA

10. Citizenship Sataus?