40+ hours a week
Starting: between now and December 2016
Period: 6 months contract, after that renew
You will work from our office in Rotterdam, the Netherlands.
About Housing Anywhere
Housing Anywhere is an online startup that provides a platform that helps students & landlords renting out rooms to and from each other, while they go abroad for an internship or study abroad semester. Housing Anywhere is scaling its business rapidly and its on the way of becoming the biggest platform for accommodation for international students in the world.
The company is at an exciting point in its growth strategy and relies on the imagination and innovation of its employees to develop further into the world, anywhere. In total more than 30 people are putting their energy day by day into this venture. New initiatives are starting up every day, while working in a lean way and hacking growth.
The company is backed by VC henQ Invest and Industry angels.
We are a vibrant, success driven company that rewards based on achievement.
Since our formation in 2009 we have launched our platform in 126 university cities worldwide. From Rotterdam to Barcelona and all the way to Sao Paulo, Singapore, and Los Angeles: Housing Anywhere is a rapidly growing start-up.
So far our growth in supply (rooms) and demand (students) has been mostly organically. As we keep on growing, it is now time to form a Marketing team so we can acquire more rapidly both demand & supply from various (online) channels.
The marketing team is a team that did not exist in our company before. You will be part of the first people joining the marketing team. Your team will be initially only the Head of Marketing and in total 2 online marketeers. The target of the team is to create extremely rapid growth in our current 126 cities, by running several online marketing activities from our office in Rotterdam.
This job Is a mix of growth marketing and general marketing.
Tasks of an “Online Marketeer - Growth”
Together with the Head of Marketing, you will make a strategy, execute, monitor, analyze and adapt.
You will be responsible for the analytical part of marketing; key words: conversions, launching test campaigns, Facebook ads, SEA, analyzing, experimenting, track performances, etc.
Based on analytics and data, the team will split our current 126 cities in cities where we need more “demand” and cities where we need more “supply”. Per city, you launch campaigns to gather more demand or more supply.
The campaigns first need to developed and tested: you probably will run over 200 test campaigns in order to find out which campaigns works most effective in getting more demand/supply.
We are looking for a person that:
owns a real “no problem at all, I can do that” mentality
has experience with roll-outs on a basis of city-by-city.
has experience with a 2-sided market place where demand & supply can differ per city
is analytic: you like to make reports and you like to analyze reports.
likes content creation: you understand what our users like to read and work together with “the community” on producing relevant content.
has expert knowledge about one of the following channels: social, SEO, affiliate or referral marketing.
likes to keep track on performance of the marketing campaigns, is able to draw conclusions based on the performance of the marketing campaigns: close down or scale up.
always likes to try out & experiments with new social media: how can we use SnapChat best? What is a good growth hack for Whatsapp? Etc.
Job role requirements:
University or University of Applied Sciences degree (preferably in marketing/business).
Digital Marketing experience (1-2+ years on the job) in the field of: social, SEO, affiliate or referral.
Creative, self-starter, not afraid to roll up sleeves, can deal with a fast changing environment, capable of handling multiple projects at one time.
You will be part of the Marketing Team, a new team in our company that is responsible to build up the marketing strategy & executing from scratch.
Your team Head will also be a new hire with significant marketing experience.
You will work in an international start-up company.
You will be part of a young, dynamic, and quickly growing company. Our team consists of 50 people, with 20 nationalities. with most people in our office being between 21-30 years old; also having this experience of working in an international work environment will be a good element to have on your CV.
Depending on experience: 2000-2500 Euros gross a month + bonus on results.
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