Trade Marketing person is responsible for developing and executing the Trade Marketing strategy of the Brand to achieve defined business objectives (KPIs) with the Brand Team and responsible for ensuring the proper development, execution and benchmarking of all programs designed to increase brand visibility.
• Lead trade marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations
• Identify and develop necessary point of sales tools to increase brand presence, market share and improve customer satisfaction
• Develop Consumer promotions in collaboration with Brand Manager and Retail Manager and support Market executions
• Create and maintain trade calendar of activities working with both the Retail & Marketing team
• Monitor and evaluate TM programs and activities to measure effectiveness and recommendation of improvements as needed
• To implement and track Trade Marketing programmes for retailers with commercial and marketing teams designed to increase sales and brand/category presence.
• Carry out specific Trade Marketing programmes, respecting company commercial policies, company strategy with the retailers and brand equity
• Work closely with the retail & marketing team to ensure that trade marketing strategies are aligned with marketing objectives and sales revenue targets
• Report sales needs and field intelligence to commercial / marketing teams
• Analyse brand sell through results by channel and make recommendations to increase results
• Manage budget and ROI for his/her specific Trade Marketing activities
• Perform other tasks that may be assigned from time to time
Interested applicants may send their resume at email@example.com
THIS IS FOR DIRECT HIRE, not under agency
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