Our Client Manager's are the heart of eveything we do well. The provide account leadership and excellent customer service to our all of our automotive clients (in English and French), while helping expand business. This position will serve as an integrator role for our digital marketing platform, ensuring the alignment and optimization between web site content/creative and campaigns. The Client Manager will provide senior level support to strategic clients, and be a thought leader liaison between the sales organization, Marketing Services, Account Operations and Technology teams. The Client Manager will follow, implement and guide the client in campaign strategy and content best practices as well as enhancements for customer success and account growth.
The ideal candidate will be accountable for the following duties and responsibilities for our successful, rapidly-growing company:
Intakes customers’ web site needs at account inception and continually thereafter; level sets needs and expectations within technology limitations and practicality
Reviews campaign strategies at new account inception and continually thereafter to ensure content is optimized for all marketing tactics, strategy and performance (Search Engine Marketing, Search Engine Optimization, Display Advertising, Local Engage) – ensures optimal landing page strategy best practices are determined by the teams and applied
Collaborates with the Marketing Services team to ensure most recent offerings and campaign optimization tactics for client goals are applied
Routinely reviews campaign performance metrics to ensure performance is consistent with goals and expectations established with the customer
Prepares monthly reporting packages for the customer that demonstrate the value provided, strategy review, campaign performance and recommendations for campaign growth or opportunity
Continually communicates with the client to determine web site and marketing needs, feedback, and business challenges, successes and opportunities
Routinely, and as needed, executes web site-related enhancements, changes and fixes
Provides lessons learned on strategic accounts with team members to ensure application of best practices
Provides for client training on new and existing products
Continually updates and works closely with outside sales representatives to validate client needs and expectations are being met as well as provide insights into growth opportunities.
Remains aware of account risk signals/triggers, and initiate save tactics
The ideal candidate will possess the following:
Bi-lingual (English and French) required
Bachelor’s degree and 3+ years of related customer management experience in digital marketing, internet management or technology. Automotive client experience or experience working in a dealership is preferred
Demonstrated experience working with several digital marketing tactics and ability to interpret metrics and recommend campaign enhancements
Ability to quickly learn existing systems/structure and identify appropriate workflow and metrics in new system
Superb problem solving skills
Excellent communication skills, both oral and written
Detail oriented and ability to multi-task
A collaborative worker, capable of creating and maintaining a positive work environment that delivers results
Must be a big picture thinker and decision maker
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