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Director, Multichannel Marketing Brand Lead

Royce Ashland Group, Inc.
Bridgewater, New Jersey, United States
January 13, 2017


• Deep marketing knowledge, particularly within healthcare: an understanding of brand marketing strategies and basic marketing principles

• Demonstrated understanding of multichannel marketing principles, preferably across both the HCP and consumer audiences; must have a robust digital or CRM background inclusive of acquisition, conversion and adherence/loyalty programming

• Experience leveraging data and insights to inform strategies and optimize plans

• Experience in developing operational processes to drive efficiencies and optimization in how plans/assets are brought to market

• Proven track record in leading and developing direct reports and matrix teams

• Strong collaboration and influencing skills


• Single point of contact for assigned brand: this person attends all appropriate brand team meetings and partners with marketing to lead development of MCM brand plans

• Ensure MCM team has clear understanding of brand/franchise objectives and strategies

• Synthesize brand / customer insights to drive the appropriate, data driven MCM plans

• Responsible for tactical channel plan mix, project briefs and leading content strategy and asset creation

• Leads MCM team and agency partners to develop best-in-class integrated multichannel marketing plans in support of brand strategy for both HCP and consumer audiences; lead day to day agency relationship

• Ensure MCM plans integrate with Patient Support Programs on the consumer side and Field selling activities on the HCP side

• Integrates across all channels and ensures interdependencies are appropriately managed

• Responsible for timely and flawless execution of MCM plans

• Partner with functions within and outside of MCM to ensure that in-market multichannel services and programs are effectively executed, consistent with agreed service levels, channel standards and compliance requirements

• Optimizes and modifies MCM programs based on performance data, customer insights and behaviors, competitive activity and market event changes

• In partnership with Advanced Analytics, ensure all programs have applied metrics which are actively monitored and measured

• Build subject matter expertise among the MCM team around the planning and implementation of multichannel programs


• MBA preferred

• 8-10 years proven multichannel marketing experience with at 3+ years in Pharma industry

• Non-pharma experience a plus

• Success track record in managing direct reports